As the owner of an international cause-related marketing firm, Sherry worked in 82 countries and developed socially responsible and effective work strategies for some of the world’s largest companies, often in partnership with NGOs and government agencies. She worked in West Africa for 6 years, Russia for 8 years and Central America for 2 years as a marketing specialist. In 1995, she formed Athletes News Service, Inc., which provided color commentary about professional and Olympic athletes for live game coverage. This company was sold in 1998 to ESPN (Disney); and in 1999, she formed the non-profit Youth Empowerment Alliance, Inc. (YEA) and Youth OUTLOUD!, the premiere news service offering youth expressions. YEA earned the coveted consultative status with the United Nations in 2003 and is a key contributor to global policies impacting children.
In 2008, she successfully led a Day of Discussion with Committee on the Rights of the Child, which resulted in the agreement to move forward with the Individual Complaint Mechanism to provide legal protection for all children through the enforcement of the United Nations treaty, Convention on the Rights of the Child (CRC). This legal remedy was became international law when adopted by the UN General Assembly in 2012.
She is the author of the Legal Commentary of Article 17 of the CRC for Martinus Nijhoff Publishers (2012), and the best-selling author of four children’s books, Keeping the Drive Alive: Growing up to be a Buccaneer, Spiritual Touchdowns: Inspirational Profiles from the NFL, She Picked Me and Whisker Talks.
She worked with the White House Office of National Drug Control Policy’s national youth anti-drug media campaign during the Clinton administration. In this capacity, she was responsible for molding the partnership between the Media Campaign and the following organizations: Girl Scouts, Boy Scouts, Boys and Girls Clubs, National Basketball Association, Major League Baseball, NCAA, National Federation of High Schools and others.
YEA developed a hip-hop program on behalf of the national Project Safe Neighborhoods program to reduce gun violence for the United States Department of Justice. In addition, YEA has worked with the World Olympians Association, which includes 80,000+ members worldwide, to create, direct and execute its worldwide anti-doping program in 175 countries.
She is currently the Chairwoman of the International Advisory Board of the African Institute for Children Studies, based in Nairobi, Kenya, and on the leadership team of the Global Book Alliance, which is committed to creating a world with 250 million children literate.
She holds a Master of Advanced Studies (LLM) in Children’s Rights, University of Fribourg (Switzerland) Law Faculty and Bachelor of Arts degree in journalism and telecommunications from Arizona State University. In May 1995, she completed a 3-year Executive Leadership Program for promising entrepreneurs at Massachusetts Institute of Technology (MIT), sponsored by Inc. magazine. She also studied international finance at Oxford University in England in 1996 and French at the Ecole de Langue Français pour Etrangers in Paris in 1999.